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How to write a website brief for your web designer

How to write a website brief for your web designer


If you wish someone to try to do something for you, you would like to inform them what to try to do. You need to list key information, goals, deadlines, and expectations. A short for you Web Designer isn't any different. A website brief for your designer is no different. A website brief must include key information about your business, what you wish out of the website, and knowledge about your budget and timeline. This may appear sort of a little bit of a hassle, but it's vital to make sure a fast, easy process in which your designer is able to give you a perfect website.

There are 5 details to cover when developing your brief.

1. The Overview of your business

Your web designer is representing your brand. To try and do this properly, a designer has to have a decent overview of your business. You ought to answer the subsequent questions in your overview:

  • What does your business do?
    • - What are your products and services?
    • - How long you have been around?
    • - What is the size of your business?
  • What is your vision for the future
  • How do you want to be perceived in the marketplace
  • Who are your ideal customers?
  • Who are your top 3 competitors?

2. The website

This section is where your web designer looks to see what you want.

  • Why do you need a new website?
  • What do you and don’t you like about your current website?
  • Describe what your ideal website looks like
  • How many sections will it have & what are they?
  • What features and functions do you require? (examples below)
    • - Search box
    • - Sliders
    • - Social media
    • - Google maps
    • - Blog
    • - E commerce
    • - Gallery
    • - Forms
    • - Newsletters
    • - Membership
    • - Integrations to existing systems
    • - How will you measure the success of the website?

See: Why do I need a website for my startup business?

3. Your target market

Who is your website aimed at?

  • The public, staff, training staff, kids, mothers
  • Age group
  • Male/Female
  • Geographic location
  • Language requirements
  • What is person X using your website for?
    • - Research
    • - Buy product
    • - Download
    • - Information

4. Your design

You are going to have to try and describe what you want your website to look like. Try to be specific and succinct.

Some points to consider:

  • Traditional or contemporary
  • Professional or personal
  • Serious or light-hearted
  • Identify website which you like and what you like about them
  • The colours, fonts, style and icons
  • Any graphics you require

5. Your budget and timeline

This is very important. You cannot have a Ferrari for the price of a rust bucket. Your needs, budget and timeframe help your web designer to show you what is achievable.

You should include:

  • How much you have to spend on this?
  • When you want to start?
  • When you want it completed by?


As you can imagine, a good design brief is imperative to a successful website. You need to have all of the above components clarified and agreed upon before you start this task. Order your custom website now.