What is Google Analytics?
Google analytics may be a useful online tool that tracks and reports website traffic. Ever wondered why your website isn’t as effective as you had hoped? Why people start a buying deal on your site and so abandon it? Or are you simply interested by who views your site and the way they interact with it? Well, Google Analytics is then the tool for you. It collects data from your website and permits you to analyze it- showing who interacts together with your site and the way. this offers you a deeper understanding of your customer’s experience and a few insights that you simply can use to enhance your online presence. Here are some ways in which Google analytics can help your website.
Gain insight into how people are finding your site
This is a valuable tool to guide your online marketing strategy. For instance, if most of the people are finding you via Facebook, you recognize that you just may have to enhance your website’s SEO or include Facebook advertisements. This is often also a valuable tool in determining which of your online marketing campaigns (anything from local search to social media marketing) are the foremost successful in bringing traffic to your website.
Identify your worst performing pages
You can compare what number of people are arriving and exiting on a specific page. This information can indicate if people aren’t finding what they're trying to find and leaving as a result. It also allows you to judge your site’s content to confirm that visitors are finding what they require.
Determine where your best visitors are located
You can see where your visitors are from and the time they're on your site for. This offers you valuable information especially if you're considering targeted advertising because it shows you who to focus your business.
Find out what people are attempting to find on your site
Good SEO and Keyword placement brings traffic to your site, but what do people do once they're on your site? Google Analytics can tell you where your traffic originates from, it can tell you where on your site they visit, what terms they explore for, and the way long they stayed for. This provides you with valuable information on whether people are finding what they're trying to find on your site, which pages of your website are problematic, and which new content you'll be able to create on your site to further engage your visitors.
Determine your popular content and most visited pages
If you wish to know where people are making the foremost clicks on your site and which content is that the preferred, the Google Analytics tool can do that. You've got access to information to the proportion of clicks for every internal link on your site. You'll be able to also determine how long visitors be each page. you'll be able to use this to guide future content and place important links in high traffic areas.
Identify your worst performing pages
You can compare what percentage of people are arriving and exiting on a specific page. This information can indicate if people aren’t finding what they're searching for and leaving as a result. It also allows you to judge your site’s content to make sure that visitors are finding what they need.
Determine where people abandon their online orders
If your website uses online payments, you'll be able to learn where people abandon your site in their ordering process. This identifies areas where you would like to try and do some more add order to make that page more user friendly.
Determine the demand for a mobile site
Google Analytics also tells you the proportion of your visits that are from a mobile device or computer. By watching how long people are on your site and comparing mobile and computer sites you'll be able to determine if you would like a mobile version of your website.
Access to Google Analytics is included in every The Process Enterprise website built. You can use all of these tools to optimise your website and even chat to your The Process Enterprise Web Developer to help you interpret the results.