What is SEO and Why Do I Need it For My Website? (SEO For Dummies) | The Process Enterprise Cape Town Web Design, SEO Services, Mobile App Design, Mobile App Development Company, Web Design Company, UI.UX Design Agency, Graphic Design
SEO

What is SEO and Why Do I Need it For My Website? (SEO For Dummies)

Introduction & Terminology

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You may have heard of program Optimization, also remarked as SEO. SEO may be a momentous topic, we are going to break down the components, dispel any myths, and elaborate on why you wish it for your website.

SEO could be a set of rules that shall be followed by a website owner in order to assist the search engine find and rank a website. But first, to make things a bit easier, here are some key terms to understand:

BACKLINKS:
An incoming link from one web page to your website.

CONTENT:
The information in your website that users encounter. This includes text, images, sound, video and animations.

KEYWORDS:
A word or phrase that is of significance to a search engine.

ORGANIC? NATURAL SEARCH RESULT:
The websites which come up when you search on a Search Engine (ie. Google, Yahoo) because their content is deemed relevant rather than coming up because the owner of the website has paid for adverts using something like Google Adwords

PAGE/DOMAIN AUTHORITY:
Predicts how well a page will rank on search engine based on certain factors.

ORGANIC? NATURAL SEARCH RESULT:
The websites which come up when you search on a Search Engine (ie. Google, Yahoo) because their content is deemed relevant rather than coming up because the owner of the website has paid for adverts using something like Google Adwords

TRAFFIC:
A word or phrase that is of significance to a search engine.

ORGANIC? NATURAL SEARCH RESULT:
The number of visitors or views you receive on a web page. Ideally you want more traffic as this means more people are being exposed to your website and what it has to offer.


How SEO works

Search engines add an analogous thanks to its libraries. Google is just like the librarian and you (the searcher) are trying to find a book. You request a book on topic “X” and therefore the librarian will search through all of the books to search out a book deemed most relevant on topic “X” and also the next closest books additionally. a quest engine does the precise same thing.

When you Google something, it scans its database, comprised of all websites, and returns those most suited to you. It does this using various algorithms (rules for searching), furthermore as other factors (such as content and keywords) which you'll control through SEO. The higher your SEO, the higher you'll rank, and therefore the higher the likelihood that individuals will find you. SEO incorporates a collection of rules, which (when correctly followed) allow your website to be ranked higher. However, there are some factors that are out of an online developer’s hands. Nobody can guarantee you initially ranking if you're doing it completely organically.

Ranking highly is extremely important, because the first ten results get all the traffic.

In addition, 91.5% of all traffic involves and stops at the primary page. Therefore, if your website ranks less than this, you’ll presumably never be found.

On-site SEO

Onsite SEO are factors which you can alter on your website to influence search engine ranking.

High Quality Content to Get a Good Ranking

This is the one most vital factor accustomed to increase traffic through SEO. The content on your website should be intended for your user and quality is much more important than quantity. Google rewards good, relevant content with higher rankings. There are three important components of fine content: Keywords, Header Tags, and Image Optimization.

Keywords

Your content must contain relevant words that are frequently searched. So as to induce appropriate phrasing, you'll be able to use the Google Keyword Planner tool.

For example, a web page for the “Sabrias Restaurant” restaurant which is known locally as “Sabrias” is likely to be searched for as “Sabrias”. The keyword “Sabrias” should, therefore, be included in the website to ensure that they are found if either name is searched. It also narrows down the search and increases the chances of being found, as not every Restaurant in the world is referred to as Sabrias.

As you can see “Sabrias Restaurant” got 558 000 results and Sabrias only got 242 000 results.

HTML Markup eg Header tags

The HTML code for your website plays a crucial role. Using the proper HTML markup and following all the simplest practices allows search engines to properly understand your content and successively is rewarded.

For example: Headings (H Tags) provides a more general overview of the content and thus have a better weighting when Google searches for relevant websites. Therefore, you would like to incorporate popular keywords within the headings.

Image Optimisation

Images on your website are considered content. They shall be named appropriately to permit easy identification by search engines. This may further increase your internet presence.

For example, if someone is looking for images for the restaurant “Sabrias Restaurant”. If your pictures are well labeled as numbers or random characters they won’t display.

While search engines are extremely clever, they can’t tell what a picture is by just observing it (yet…), however they're excellent at understanding keywords and text. So a picture named: DG86FGH.jpg means nothing, whereas “Sabrias-Restaurant-Bar.jpg is incredibly clear.

Google rewards this kind of web design practice, and is often one of the most overlooked factors by people who try to do SEO themselves.

See: why you should hire a developer instead of doing it yourself?

Page Load Speed

Images on your website are considered content. They shall be named appropriately to permit easy identification by search engines. This may further increase your internet presence.

You can speed up your page loading time by optimizing your images (making them small but not too small) and reducing the quantity of plugins. Uploading a 4MB RAW JPEG file could take minutes to load depending on the user’s internet connection.

Different Multimedia

By having more and varied media on your webpage, search engines recognise that your content has more value and is of higher quality. it'll also encourage viewers to remain on your page for extended which successively boosts your ranking.

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Off-site SEO

Offsite SEO include factors like backlinks and social media. These don't seem to be directly from your website, but still help influence your search engine ranking.

Backlinks

Getting other sites, especially authoritative sites, to refer and link to you improves your search engine ranking. It also increases traffic to your site via these links. If you have got good quality, unique content it encourages these good or authoritative sites to link to you.

Quality Backlinks are one of the more significant ranking factors.

Social Media & Blogging

This is gaining website traffic through social media marketing. You would like to make your own page where you'll connect with friends, share relevant content (to generate traffic) and actively participate.

Here you should start a blog for your website which incorporates unique content. you'll be able to then submit it to numerous blog directories and search engines. This may also facilitate your gain credibility with search engines.

Webmaster Tools & Site Indexing

Google will find your website eventually (unless you told it to not, which is commonly miscalculation by novices who leave this setting turned on accidently). But why stay up for it to search out your site, after you can tell it immediately. Most search engines offer a Webmaster Admin Panel where you'll be able to submit a sitemap (a literal map listing all of your sites pages and links). This expedites the indexing process and keeps Google up so far with any changes your site makes.

Why do I need SEO for my website?

The primary goal of a website is to extend traffic for your website at rock bottom possible cost. Through SEO you'll increase your website’s ranking and the likelihood of being found through organic searches without having to acquire adverts. Good SEO increases exposure, profit, and credibility.

Increased Exposure

Good SEO also allows for your website to return show up on Google when someone inputs research for something relevant to your website. After you have successful SEO, there'll be a wider sort of searches that quote your website. This is often great for you, as more people on your website means a greater chance of achieving your website goals.

Increased Profits

Further, if your website is serving as your online platform for your business, successful SEO is invaluable and free advertising. You're increasing your revenue without increasing costs. Therefore you're growing your profits exponentially.

Conclusion

At The Process Enterprise, we believe that SEO is critical for a successful website, irrespective of the aim. We provide this service freed from charge once we design your website. we all know all the tricks of the trade and follow all the simplest practices to confirm your site will reach its maximum potential.

Check out our pricing or contact us if you have any questions.